Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
By: Proulx, Mike
Contributor(s): Shepatin, Stacey
Material type:
TextPublisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Description: xvi,272p.incl.indexISBN: 9781118167465Subject(s): Television Audience Measurement | Audience Measurement | Social TV Rating | Rating | Social Media | Social Conversation | Television | Social Television | Social TV | AdvertisingDDC classification: 659.02 P7S6
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) | 659.02 P7S6 (Browse shelf) | Available | 20985 |
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