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1.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

2.
Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

by Proulx, Mike | Shepatin, Stacey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 659.02 P7S6 (1).

3.
Marketing shortcuts for the self-employed leverage resources, establish online credibility, and crush your competition

by Schwerdtfeger, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2M2 (1).

4.
22 Irrefutable laws of advertising and when to violate them

by Newman, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 N3T9 (1).

5.
Truth, lies, and advertising the art of account planning

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

6.
Brains on fire igniting powerful, sustainable, word of mouth movement

by Phillips, Robbin | Jones, Spike | Church, Geno | Cordell, Greg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 659.13 P4B7 (1).

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