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1.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

2.
How to start, run, and stay in business

by Kishel, Gregory F | Kishel, Patricia Gunter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.041 K4H6 (1).

3.
How to start, run, and stay in business

by Kishel, Gregory F | Kishel, Patricia Gunter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.041 K4H6 (1).

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