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1.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

2.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

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