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1.
Publishing law

by Jones, Hugh | Benson, Christopher.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 343.41 J6P8 (1).

2.
Entreprenurship an international introduction

by Kariv, Dafna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.421 K2E6 (2).

3.
Marketing of tourism experiences

by Scott, Noel (Ed.) | Boksberger, Philipp (Ed.) | Laws, Eric (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 R6 (1).

4.
Safety and security in tourism recovery marketing after crisis

by Scott, Noel (Ed.) | Prideaux, Bruce (Ed.) | Laws, Eric (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 R6 (1).

5.
Agricultural marketing structural models for price analysis

by Vercammen, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 338.1 V3A4 (2).

6.
Cross-cultural marketing theory, practices and relevance

by Burton, Dawn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8C7 (1).

7.
Global business positioning ventures ahead

by Czinkota, Michael R | Ronkainen, Llkka A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 C9G5 (1).

8.
Mastering e-business

by Grefen, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 G7M2 (1).

9.
Supply chain strategies customer-driven and customer-focused

by Hines, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.72 H4S8 (1).

10.
The Marketing manifesto

by Hood, David James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6M2 (1).

11.
Entrepreneurship marketing principles and practice of SME marketing

by Nwankwo, Sonny (Ed.) | Gbadamosi, Ayantunji (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E6 (1).

12.
Business to business marketing management a global perspective

by Zimmermann, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1).

13.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

14.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

15.
Entrepreneurship for the creative and cultural industries

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 700.68 K6E6 (1).

16.
How to market books

by Baverstock, Alison.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 070.52 B2H6 (1).

17.
Marketing communications

by Eagle, Lynne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 E2M2 (1).

18.
Sales management: analysis and decision making

by Ingram, Thomas N | LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H | Williams Michael R.

Edition: 9th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2015Online access: Electronic version Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 I6S2 (1).

19.
International entrepreneurship in the arts

by Varbanova, Lidia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Franics Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 338.477 V2I6 (1).

20.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

21.
Innovation in pricing: contemporary theories and best practices

by Hinterhuber, Andreas (Ed.) | Liozu, Stephan (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 I6 (1).

22.
Marketing and the common good: essays from Notre Dame on societal impact

by Murphy, Patrick E (Ed.) | Sherry, John F (Ed.).

Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 M2 (1).

23.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

24.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

25.
Food and beverage management

by Davis, Bernard [et...al] | Lockwood, Andrew | Alcott, Peter | Pantelidis, Loannis S.

Edition: 6th ed. Publisher: Oxon Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 664 D2F6 (1).

26.
Ethnic marketing: theory, practice and entrepreneurship

by Pires, Guilherme D | Stanton, John.

Publisher: New York Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P4E8 (1).

27.
Entrepreneurship marketing: principles and practice of SME marketing

by Nwankwo, Sonny (Ed.) | Gbadamosi, Ayantunji (Ed.).

Edition: 2nd ed. Publisher: Oxon, UK Routledge 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E6 (1).
Lists:

28.
Technology and innovation for marketing

by Pantano, Eleonora | Bassano, Clara | Priporas, Constantinos-Vasilios.

Publisher: Oxon, UK Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P2T3 (1).
Lists:

29.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

30.
Qualitative research in marketing and management: doing interpretive research projects

by Hackley, Chris.

Edition: 2nd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.0072 H2Q8 (1).

31.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4th ed. rep. Publisher: Oxon Routledge / Taylor & Francis Group 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

32.
Entrepreneurship in tourism

by Walmsley, Andreas.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 W2E6 (1).

33.
Szycher's practical handbook of entrepreneurship and innovation

by Szycher, Michael.

Publisher: Boca Raton, FL CRC Press / Routledge / Taylor & Francis Group 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.421 S9S9 (1).

34.
Managing start-ups for success: entrepreneurship in difficult times

by Baisya, Rajat Kanti.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 B2M2 (1).

35.
Marketing analytics statistical tools for marketing and consumer behavior using SPSS

by Marcos, Jose | Mesquita, Carvalho De | Kostelijk, Erik.

Publisher: Oxon, UK Routledge / Taylor & Francis 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

36.
Advertising design by medium: a visual and verbal approach

by Blakeman, Robyn.

Publisher: New York Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B5A2 (1).

37.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

38.
Entrepreneurial marketing: how to develop customer demand

by Nijssen, Edwin J.

Edition: 3rd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N4E6 (1).

39.
Franchising strategies: the entrepreneur's guide to success

by Teixeira, Ed | Chan, Richard.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2023Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 T3F7 (1).

40.
International luxury brand strtategy

by Lu, Pierre Xiao.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 L8I6 (1).

41.
Strategic creativity: a business field guide to advertising, branding, and design

by Landa, Robin.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 L2S8 (1).

42.
The Fashion business: theory and practice in strategic fashion management

by Golizia, Dario.

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 746.92 G6F2 (1).

43.
The Media handbook: a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen.

Edition: 8th ed. Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 659 R6 (1).

44.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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