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1.
The Definitive book of branding

by Kompella, Kartikeya (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6D3 (1).

2.
Branding in a competitive market place

by Baisya, Rajat K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage / Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

3.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

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