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1.
Ingredient branding making the invisible visible

by Kotler, Philip | Pfoertsch, Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Springer 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6I6 (1).

2.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

3.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

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