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	1.	The Business plan how to win your investors' confidence by Schwetje, Gerald \| Vaseghi, Sam. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 S2B8 (1). Place hold Add to cart (remove)
	2.	Ingredient branding making the invisible visible by Kotler, Philip \| Pfoertsch, Waldemar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Springer 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6I6 (1). Place hold Add to cart (remove)
	3.	Customer relationship management in the financial industry organizational processes and technology innovation by Rajola, Federico. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 R2C8 (1). Place hold Add to cart (remove)
	4.	Supply chain management and reverse logistics by Dyckhoff, Harald (Ed.) \| Reese, Joachim (Ed.) \| Lackes, Richard (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Springer 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8702 D9S8 (1). Place hold Add to cart (remove)
	5.	The Quintessence of marketing: what you really need to know to manage your marketing activities by Bickhoff, Nils \| Hollensen, Svend \| Opresnik, Marc. Publisher: Hamburg, Germany Springer 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4Q8 (1). Place hold Add to cart (remove)
	6.	Empowering brands with customer integration: classification, benefits and success factors by Sesselmann, Jorg. Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1). Place hold Add to cart (remove)
	7.	Global brand strategy: world-wise marketing in the age of branding by Steenkamp, Jan-Benedict. Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1). Place hold Add to cart (remove)
	8.	Managing TV brands with social media: an empirical analysis of television series brands by Berz, Jennifer. Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1). Place hold Add to cart (remove)

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