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1.
Open innovation new product development essentials from the PDMA

by Noble, Charles H (Ed.) | Griffin, Abbie (Ed.) | Durmusoglu, Serdar S (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 O7 (1).

2.
Business to business marketing management a global perspective

by Zimmermann, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1).

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