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1.
Social marketing strategies for changing public behaviour.

by Kotler, Philip | Roberto, Eduardo L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1989Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6S6 (1).

2.
Marketing management.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall 1991Availability: No items available : Withdrawn (1).

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