Consumer-brand relationships: theory and practice

By: Fournier, Susan (Ed.)
Contributor(s): Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.)
Publisher: London Routledge 2017Edition: repDescription: xxvi,424p.incl.index PBISBN: 9781138961548Subject(s): Marketing Management | Brand Management | Consumer Relationships | Brand Relationships | Consumer Brand RelationshipsDDC classification: 658.8343 C6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
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658.8343 C6 (Browse shelf) Available 26448

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