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The power of a brand Prasad, Balaji. P. Chandrasekh.

Material type: Article

ArticlePublisher: 1998Description: pp.88-92Subject(s): Brand Personality | Product Launch | Brand Advantage | Brand Meaning In: INDIAN MANAGEMENT

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 37, Issue. 8	Available		002535

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