Linking Environmental Awareness and Perceived Brand Eco-frie Brand Trust and Purchase Intention Punyatoya, Plavini.
By: Punyatoya, Plavini
Material type:
ArticlePublisher: 2014Description: 279-289Subject(s): India | Structural Equation Modelling | Purchase Intention | Brand Trust | Perceived Brand Eco-Friendliness | Environmental Awareness
In:
Global Business ReviewSummary: The research examines the link among environmental awareness (EA), perceived brand eco-friendliness (PBE) and brand trust and the subsequent effect on eco-friendly (EF) brand purchase intention. The article adopted structural equation modeling approach to test the hypotheses. Data were collected from 223 Indian consumers. The results show that there is a positive relationship between EA and PBE. Consumer
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Ahmedabad (HO) | (Browse shelf) | Vol. 15, Issue. 2 | Available | 017973 |
The research examines the link among environmental awareness (EA), perceived brand eco-friendliness (PBE) and brand trust and the subsequent effect on eco-friendly (EF) brand purchase intention. The article adopted structural equation modeling approach to test the hypotheses. Data were collected from 223 Indian consumers. The results show that there is a positive relationship between EA and PBE. Consumer
There are no comments on this title.