Refine your search
Availability
-
Authors
- Ajgaonkar, Mihir.
- Basu, Rituparna
- Baucus, Melissa
- Bezawada, Ramakrishna.
- Chahal, Hardeep
- Chattopadhyay, Tanmay
- Damodaran, A.
- Dev, Chekitan S
- Dubey, Jayashree
- George, Simon
- Ghani, Jawaid Abdul
- Gupta, M. P.
- Halan, Deepak
- Jain, Arun. Kumar.
- Jain, Sheenu
- Kistruck, Geoffrey M
- Kumar, Nirmalaya
- Kumar, Rajesh
- Kumar, S Ramesh
- Micelota, Evelyn R
- Mukerjee, Kaushik
- Nozima, Zufarova
- Patro, Sanjay
- Prasad, Balaji. P. Chandrasekh
- Punyatoya, Plavini
- Raman, Anand P
- Raman, Manjari
- Rao, D. V. R.
- Raut, Kishore. C. Nabi Md. Kam
- Reuber, A Rebecca
- Rust, Roland T
- Sahay, Shankar
- Sahoo, Debajani
- Sangameshwaran, Prasad
- Sankaran, M.
- Sarin, Sharad
- Sharifkhodjaev, Usman
- Singh, Anshuman
- Sivramkrishna, S
- Sivramkrishna, Sashi
- Srivastava, Pallavi
- Srivastava, R K
- Tiwari, Munish Kumar
- Trivedi, Jigna Chandrakant
- Turpin, Dominique
- Show more
- Show less
-
Holding libraries
-
Item types
-
Topics
- Brand Name
- Corporate Brand
- Promotional Programmers
- 9th Plan
- Advertising
- Apparel
- Apparel Shoppers
- Attitudinal Loyalty And Behavioural Loya
- B2b Brands
- Biennial Conference Papers
- Book-To-Market
- Brand
- Brand Acceptance
- Brand Advantage
- Brand Building
- Brand Choice
- Brand Choice Probability
- Brand Community
- Brand Cycles
- Brand Equit
- Brand Equity
- Brand Extention
- Brand Identity
- Brand Image
- Brand Loyality
- Brand Loyalty
- Brand Management
- Brand Meaning
- Brand Personality
- Brand Positioning
- Brand Preference
- Brand Promotion
- Brand Protfolio
- Brand Sense
- Brand Strategy
- Brand Trust
- Brand Value
- Branding
- Brands
- Business Opportunity
- Business Planning
- Buying Process
- Case Study
- Collaboration
- Compensation Trade Off
- Competitive Advantage
- Consumer Behaviour
- Consumer Choice
- Consumer Decision Process
- Consumer Satisfaction
- Corporate Brand Identity Strategies
- Cosmetics
- Country
- Cross-Cultural Management
- Customer Defections
- Customer Relationship
- Customer Satisfaction
- Customer Segmentation
- Customers
- Decisions Product Costing
- Demand Curve
- Detergent Brand
- Discounted Cash Flow
- Domestic Business
- Domestic Consumption
- Electronic Mass Media
- Eleventh Biennial Conference On Entrepre
- Emotional Relationship
- Employer Brand
- Entrepreneurial Marketing
- Entrepreneurship
- Environmental Awareness
- Equi - Marginal Principle
- Espoir Cosmetics
- Export Strategy
- Fairness Cream Industry
- Family Business
- Family Firms
- Fashion Clothes Industry
- Fashion Industry
- Fight Avoidance
- Firm
- Franchised Model
- Global Management
- Govt.'S Role
- Gross Profit Differential
- Heath Care Industry
- Household Appliances
- Hygiene Factor
- Hyper Segmentation
- Ie Research
- India
- Indian Brand
- Indian Context
- Indo-Western
- International Competition
- International Entrepreneurship
- Internet
- Investments
- Knowledge Partner
- Kurtis
- Loyal Customer
- Management
- Market Research
- Market Share
- Marketing
- Marketing Case
- Marketing Expenses
- Marketing Mix Elements
- Mass-Media
- Microentrepreneurship
- Multi-Brand Retail
- National Brands
- Non-Profit Organisations
- Nontangible Assets
- Official Corporate Websites
- Online Markets
- Opportunity Evaluation
- Organising Brand Value
- Organizational Buying
- Organizational Image
- Passenger Cars
- Perceived Brand Eco-Friendliness
- Postpurchase Behavior
- Preventive Healthcare
- Pricing
- Product
- Product Launch
- Product Modification
- Purchase Intention
- Qualitative Analysis
- Relief From Royalty
- Reputation
- Retail
- Retail Format Perception
- Sace Study
- Sales
- Single Brand Retail
- Sintex Industries Ltd.
- Staffing
- Strategic Brand Management
- Strategy
- Structural Equation Modelling
- Talent Acquisition
- Tata Steel
- Tenth Biennial Conference On Entrepreneu
- Thailand
- Toilet Soap
- Top Global Brands
- Usa
- Utility Maximization
- Weaknesses
- Web Advertising
- Women
- Women And Microentrerpeneurship
- Women Entrepreneurship
- Working Capital
- Show more
- Show less