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1.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

2.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

3.
Corporate brand design: developing and managing brand identity

by Foroudi, Mohammad Mahdi | Foroudi, Pantea.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 F6C6 (1).

4.
International luxury brand strtategy

by Lu, Pierre Xiao.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 L8I6 (1).

5.
Nation branding: concepts, issues, practice

by Dinnie, Keith.

Edition: 3re ed. Publisher: Oxon / New York Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 352.748 D4N2 (1).

6.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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