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Brand avatar translating virtual world branding into real world success

By: Mesa, Alycia De
Material type: TextTextPublisher: Hampshire, UK Palgrave Macmillan 2009Description: x,187p.incl.indexISBN: 9780230201798Subject(s): Brand Management | Brand Avatar | Virtual | Marketing Management | Marketing | Management | BrandDDC classification: 658.827 M3B7
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 M3B7 (Browse shelf) Available 20312

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