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1.
An Exploratory Study on Entrepreneurship Opportunities in Wo Trivedi, Jigna Chandrakant.

by Trivedi, Jigna Chandrakant.

Material type: Article Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Defending the brand aggressive strategies for protecting your brand in the online arena

by Murray, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M8D3 (1).

3.
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad

by Martin, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2R3 (1).

4.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

5.
Private label strategy how to meet the store brand challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K8P7 (1).

6.
The Cool factor building your brand's image through partnership marketing

by Breckenfeld, Del.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7C6 (1).

7.
Kellogg on branding

by Tybout, Alice M (Ed.) | Calkins, Tim (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

8.
Creating corporate reputations identity, image, and performance

by Dowling, Grahame.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 D6C7 (1).

9.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

10.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

11.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

12.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

13.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

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