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1.
India brand equity fund competing globally the wrong way Jain, Arun. Kumar.

by Jain, Arun. Kumar.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
P&G is selling Oxydol! Baucus, Melissa.

by Baucus, Melissa.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Concealing or revealing the family? corporate brand identity strategies in family firms / Micel

by Micelota, Evelyn R.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

5.
The Richard Branson way 10 secrets of the world's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Magna Publishing Co.Ltd. 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D3R4 (1).

6.
The Digital business start-up workbook the ultimate step-by-step guide to succeeding online from start-up to exit

by Rickman, Cheryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Capston Publishing Ltd. / John Wiley and Sons Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4D4 (1).

7.
Brand simple how the best brands keep it simple and succeed

by Adamson, Allen P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2B7 (1).

8.
Alliance brand fulfilling the promise of partnering

by Darby, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK John Wiley & Sons Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.044 D2A5 (1).

9.
The Business Standard quiz book

by Sri Krishna, Gaurav.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi Business Standard / Bloomsbury Publishing India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 B8 (1).

10.
Business the Richard Branson way 10 secrets of the World's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 B8 (1).

11.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

12.
Luxury fashion branding trends, tactics, techniques

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 741.672 O5L8 (1).

13.
Boar in boots a business travelogue

by Swami, Parthasarathi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai FortyTwo Bookz Galaxy 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 S9B6 (1).

14.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

15.
How to create a kick ass brand: give your business a world identity

by Tyreman, David.

Publisher: Mumbai Jaico Publishing House 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 T9W6 (1).

16.
The LIC story: making of India's best-known brand

by Sahay, Kamalji.

Publisher: New Delhi Macmillan Publishing India Pvt. Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 S2L4 (1).

17.
The New rules of business: get ahead or get left behind

by Srivastava, Rajesh.

Publisher: Gurgaon Portfolio / Penguin Random House India Pvt. Ltd. 2019Availability: No items available : Checked out (1).

18.
The New rules of business: get ahead or get behind

by Srivastava, Rajesh.

Publisher: Gurgaon Portfolio / Penguin Random House India 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S7N3 (1).

19.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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