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1.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6F7 (2).

2.
Creating success: understanding brands

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C7 (1).

3.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

4.
Successful branding

by Choudhury, Pran K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad Universities Press (India) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4S8 (1).

5.
AIMA: creating iconics brands in the Indian market (CDROM)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

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