India brand equity fund competing globally the wrong way Jain, Arun. Kumar.
By: Jain, Arun. Kumar
Material type: ArticlePublisher: 1999Description: pp.29-32Subject(s): Domestic Business | Country | Firm | Product | Brand Equit In: INDIAN MANAGEMENTItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 38, Issue. 1/2 | Available | 002991 |
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