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No money marketing: from upstart to big brand on a frugal budget a practitioner's playbook

By: Paul, Jessie
Material type: TextTextPublisher: New Delhi TMH Education Pvt. Ltd. 2011Description: xiv,191p.incl.indexISBN: 9780070152700Subject(s): Brand Marketing | Brand Management | Frugal Budget | Brand Identity | Money | Money Marketing | Marketing | Marketing ManagementDDC classification: 658.8 P2N6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.8 P2N6 (Browse shelf) Available 23385

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