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1.
The power of a brand Prasad, Balaji. P. Chandrasekh.

by Prasad, Balaji. P. Chandrasekh.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
India brand equity fund competing globally the wrong way Jain, Arun. Kumar.

by Jain, Arun. Kumar.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Kurlon Ltd George, Simon.

by George, Simon.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Defending the brand aggressive strategies for protecting your brand in the online arena

by Murray, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M8D3 (1).

5.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

6.
Global brand integrity management how to protect your product in today's competitive environment

by Post, Richard S | Post, Penelope N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P6G5 (1).

7.
Product policy and brand management text and cases

by Chitale, A K | Gupta, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI Learning Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4P7 (1).

8.
Inspired take your product dream from concept to shelf

by Venkatraman, Vik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 V3I6 (1).

9.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

10.
AIMA: product brand to company brand (CDROM)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

11.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

12.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

13.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

14.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

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