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1.
Defending the brand aggressive strategies for protecting your brand in the online arena

by Murray, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M8D3 (1).

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2.
Trade marks and brands an interdisciplinary critique

by Bently, Lionel (Ed.) | Ginsburg, Jane C (Ed.) | Davis, Jennifer (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 346.0488 T7 (1).

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3.
Brand switch

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

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4.
27 Brand practices twenty seven action packed strategies for building winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2T9 (1).

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5.
Global brand integrity management how to protect your product in today's competitive environment

by Post, Richard S | Post, Penelope N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P6G5 (1).

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6.
Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble's Success

by Decker, Charles L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pocket Books/Simon & Schuster,Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 D3W4 (1).

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