Marketing of Library and Information Services Chandratre, Shripad V.
By: Chandratre, Shripad V
Material type:
ArticlePublisher: 2015Description: 162 - 175Subject(s): Branding | Marketing Strategy | Marketing | Library And Information Services
In:
Journal of Commerce & Management ThoughtSummary: For optimum utilization of information and 24x7 accesses to information libraries have changed themselves strategically. Marketing as a concept and as a practice, still seems unknown to many library and information personnel. The nonprofit organization like a library is basically engaged in the production of services rather than goods. Services are distinct in nature primarily due to the characteristics of being intangible, inseparable, variable and perishable. The branding in library and information context involves a lot of challenging issues. One of the most important things that a good academic library can offer is a long term relationship with the people who use library services. Now a days corporate workers start branding themselves as their own personal. Academic Librarians too can create most positive stereotype by customizing library and information services with his/ her own flavor of personal brand (touch) of long last relationship.
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Ahmedabad (HO) | (Browse shelf) | Vol. 6, Issue. 1 | Available | 018840 |
For optimum utilization of information and 24x7 accesses to information libraries have changed themselves strategically. Marketing as a concept and as a practice, still seems unknown to many library and information personnel. The nonprofit organization like a library is basically engaged in the production of services rather than goods. Services are distinct in nature primarily due to the characteristics of being intangible, inseparable, variable and perishable. The branding in library and information context involves a lot of challenging issues. One of the most important things that a good academic library can offer is a long term relationship with the people who use library services. Now a days corporate workers start branding themselves as their own personal. Academic Librarians too can create most positive stereotype by customizing library and information services with his/ her own flavor of personal brand (touch) of long last relationship.
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