Branding and Labelling of the Products of Women Entrepreneur Manipur
By: Chanu, A Ibemcha
Contributor(s): Chanu, Linthoi
Material type:
ArticlePublisher: 2015Description: 491 - 499Subject(s): Labelling | Branding | Marketing Practices | Women Entrepreneurs | Manipur | Entrepreneurial Marketing | Entrepreneurship | Eleventh Biennial Conference On Entrepre | Biennial Conference PapersOnline resources: Click here to access online
In:
Eleventh Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Dinesh Awasthi, Ganapathi BatthiniSummary: The basic argument of the paper is that the entrepreneurs are required to use innovative way of marketing practices to create a space in today's highly competitive globalised world. Many empirical studies on marketing reveal that modern marketing system is based on customer satisfaction approach, and customers are satisfied when they get maximum utility from the products. Hence, today entrepreneurs are required to associate a number of appropriate and effective marketing practices with the products they manufacture. Branding and labelling of the product is also an important marketing practice of enterprises to make their product more acceptable and satisfactory to the customers. The paper is an attempt to find out the marketing practices of women entrepreneurs of Manipur with regard to product branding and labelling. The paper also examines whether the educational qualifications of women entrepreneurs of Manipur have a significant relation with their branding and labelling practices. The study which is descriptive in nature is based on both primary and secondary data. The data have been collected through structure questionnaire from 132 registered women entrepreneurs of Manipur....
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The basic argument of the paper is that the entrepreneurs are required to use innovative way of marketing practices to create a space in today's highly competitive globalised world. Many empirical studies on marketing reveal that modern marketing system is based on customer satisfaction approach, and customers are satisfied when they get maximum utility from the products. Hence, today entrepreneurs are required to associate a number of appropriate and effective marketing practices with the products they manufacture. Branding and labelling of the product is also an important marketing practice of enterprises to make their product more acceptable and satisfactory to the customers. The paper is an attempt to find out the marketing practices of women entrepreneurs of Manipur with regard to product branding and labelling. The paper also examines whether the educational qualifications of women entrepreneurs of Manipur have a significant relation with their branding and labelling practices. The study which is descriptive in nature is based on both primary and secondary data. The data have been collected through structure questionnaire from 132 registered women entrepreneurs of Manipur....
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