Place branding glocal, virtual and physical identities, constructed, imagined and experienced
By: Govers, Robert
Contributor(s): Go, Frank
Material type: TextPublisher: London Palgrave Macmillan 2009Description: xiv,324p.; incl.indexISBN: 9780230230736Subject(s): Brand Satisfaction | Brand Performance | Brand Strategy | Place Branding | Branding | Marketing ManagementDDC classification: 658.827 G6P5Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) | 658.827 G6P5 (Browse shelf) | Available | 15547 |
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