Positioning the brand: an inside-out approach

By: Riezebos, Rik
Contributor(s): Grinten, Jaap Van Der
Publisher: London Routledge 2017Edition: repDescription: xv,191p.incl.index PBISBN: 9781138896284Subject(s): Product Management | Branding | Marketing | Brand PositionDDC classification: 658.827 R4P6
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Books Books Ahmedabad (HO)
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