Internal marketing in services organizations need for reorientation / Joshi, Rajiv.
By: Joshi, Rajiv
Material type: ArticlePublisher: 2007Description: 28-36Subject(s): Edi Faculty Papers | Internal Customers | Internal Branding | Reorientation | Service Organizations | Internal Marketing | Marketing Management In: The ICFAI Journal of Services MarketingItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 5, Issue. 4 | Available | 013834 |
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