Managing TV brands with social media: an empirical analysis of television series brands
By: Berz, Jennifer
Publisher: Wiesbaden, GmBH Springer 2016Description: xxi,303p. PBISBN: 9783658142933Subject(s): Public Relations Industrial management | Branding | Marketing | Social Media | Mass Media | Social Science | Sociology | Communication | Industrial Management | TV Brands | Television Brands | Research | Social Media ResearchDDC classification: 302.23 B3M2| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) Book Section | Books | 302.23 B3M2 (Browse shelf) | Available | 25649 |
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