Tata steelium a success story in b2b branding / Bhattacharya, Kaushik.

By: Bhattacharya, Kaushik
Material type: ArticleArticlePublisher: 2010Description: 101-126Subject(s): Management Case | Relationship Building | Value Proposition | Branding | Business-To-Business | Tata Steelium | Tata In: Vikalpa: The Journal for Decision Makers
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 35, Issue. 2 Available 015704

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