Start-up: a practice based guide for new venture creation
By: Hill, Inge
Material type:
TextPublisher: New York, NY Palgrave Macmillan 2015Description: xvii,417p.incl.index PBISBN: 9781137425836 Subject(s): New Business Enterprises | Management
| Entrepreneurship | Small Business ManagementDDC classification: 658.11 H4S8 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ahmedabad (HO) Book Section | 658.11 H4S8 (Browse shelf) | Available | 25342 |
Includes bibliographical references and index.
Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment -- researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money -- Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up -- launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started -- risky?.
Summary: "This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustrative of successful start-ups by young people"-- Provided by publisher.
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