Rural marketing: challenges and opportunities
By: Kumar, Dinesh
Contributor(s): Gupta, Punam
Material type: TextPublisher: New Delhi Sage / Texts (Sage Publications India Pvt. Ltd.) 2017Description: xxxiii,494p.+index PBISBN: 9789386062765 Subject(s): Rural Marketing | Marketing | Challenges | Opportunities | Target Marketing | India | Rural Business PlanningDDC classification: 658.8 K8R8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Ahmedabad (HO) Book Section | Books | 658.8 K8R8 (Browse shelf) | 1 | Available | 26642 | |
Books | Ahmedabad (HO) Book Section | Books | 658.8 K8R8 (Browse shelf) | 2 | Available | 26643 |
Includes bibliographical references and index.
Contents: Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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