The Unmanageable consumer
By: Gabriel, Yiannis
Contributor(s): Lang, Tim
Material type:
TextPublisher: London Thousand Oaks, California SAGE 2015Edition: 3rd edDescription: xiii,265p.incl.index PBISBN: 9781446298527Subject(s): Consumers | Consumer Sociology | Consumer Behavior | Unmanageable ConsumerDDC classification: 381.3 G2U6
Contents:
The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as citizen -- The consumer as worker -- The unmanageable consumer.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Ahmedabad (HO) Book Section | 381.3 G2U6 (Browse shelf) | Available | 25892 |
Includes bibliographical references and index.
The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as citizen -- The consumer as worker -- The unmanageable consumer.
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