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1.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

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2.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

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3.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

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4.
The Unmanageable consumer

by Gabriel, Yiannis | Lang, Tim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1).

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5.
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The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

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6.
The Cultural side of innovation: adding values

by Jacobs, Dany.

Edition: rep. Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 338.064 J2C8 (1).

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7.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

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8.
Done: the secret deals that are changing our world

by Peretti, Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: London Hodder & Stoughton Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 320 P3D6 (1).

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9.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1).

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10.
A Never before world: tracking the evolution of consumer India

by Bijapurkar, Rama.

Publisher: Gurgaon Penguin Random House India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 330.954 B4N3 (1).

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11.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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