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	1.	Hooked how to build habit-forming products by Eyal, Nir \| Hoover, Ryan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1). Place hold Add to cart (remove)
	2.	Consumer behaviour and rural marketing in India Agrawal, Meenu Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1). Place hold Add to cart (remove)
	3.	Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing by Sheth, Jagdish N \| Krishnan, Balaji C (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8). Place hold Add to cart (remove)
	4.	Marketing and mobile financial services: a global perspective on digital banking consumer behavior by Shaikh, Aijaz A (Ed.) \| Karjaluoto, Heikki (Ed.). Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1). Place hold Add to cart (remove)

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