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1.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

2.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

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