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1.
Consumer behavior concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

2.
Winning behavior what the smartest, most successful companies do differently

by Bacon, Terry R | Pugh, David G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2W4 (1).

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