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1.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

2.
Predictably irrational the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper / HarperCollins Publishers 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 153.83 A7P7 (1).

3.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1).

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