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Problems in marketing applying key concepts and techniques

By: Moutinho, Luiz

Contributor(s): Chien, Charles

Material type: Text

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TextPublisher: London Sage Publications Ltd. 2008Description: xiii,322p.incl.indexISBN: 9780761971795Subject(s): International Marketing | Sales and Distribution Management | Internet Marketing | Integrated Marketing Communication | Marketing Communication | Product Pricing | Pricing | Product Positioning | Strategic Marketing | Market Forecasting | Marketing Research | Consumer Behavior | Marketing Environmental Scanning | Marketing Management | MarketingDDC classification: 658.8 M6P7

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ahmedabad (HO)	658.8 M6P7 (Browse shelf)	Available		13168

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