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1.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

2.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

3.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

4.
Employing qualitative methods in the private sector

by Mitchell, Marilyn L.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 300.72 Q8 (1).

5.
India reloaded inside India's resurgent consumer market

by Sinha, Dheeraj.

Publisher: New Delhi Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S4I6 (1).

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