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1.
Instant appeal the 8 primal factors that create blockbuster success

by Kunkel, Vicki.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 K8I6 (1).

2.
Reorganize for resilience putting customers at the centre of your business

by Gulati, Ranjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8R3 (1).

3.
Managing challenging clients building effective relationship with difficult customers

by Oade, Aryanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 O2M2 (1).

4.
The Hidden wealth of customers realizing the untapped value of your most important asset

by Lee, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L3H4 (1).

5.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

6.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

7.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

8.
Built to love creating products that captivate customers

by Boatwright, Peter | Cagan, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B6B8 (1).

9.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

10.
A Complaint is a gift

by Barlow, Janelle | Moller, Claus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B2C6 (1).

11.
Public relations practices managerial case studies and problems

by Center, H Allen | Jackson Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1).

12.
Handbook of public relations and communications

by Lesly, Philip (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 L3H2 (1).

13.
Public relations practices managerial case studies and problems

by Centr, Allen H | Stansberry, Frank R | Smith, Stacey | Jackson, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1).

14.
How companies win profiting from demand-driven business models no matter what business you're in

by Kash, Rick | Calhoun, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4092 K2H6 (1).

15.
The Hidden wealth of customers: realizing the untapped value of your most important asset

by Lee, Bill.

Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1).

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