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	1.	Consumer behavior concepts and applications by Loudon, David L \| Della Bitta, Albert J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1). Place hold Add to cart (remove)
	2.	Consumer Behaviour Concept and Applications by Loudon, David L \| Bitta, Albert J Della. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1). Place hold Add to cart (remove)