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Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi.

By: Sivramkrishna, Sashi
Material type: ArticleArticlePublisher: 2006Description: 29-35Subject(s): Demand Curve | Consumer Choice | Brand Choice | Utility Maximization | Equi - Marginal Principle In: Vision:The Journal of Business Perspective
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 10, Issue. 4 Available 012489

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