Marketing metaphoria what deep metaphors reveal about the minds of consumers
By: Zaltman, Gerald
Contributor(s): Zaltman, Lindsay H
Material type:
TextPublisher: Boston Harvard Business Press 2008Description: xxi,330p.; incl.indexISBN: 1422121155Subject(s): Metaphor | Consumer Behaviour | Marketing ManagementDDC classification: 658.8342 Z2M2
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) | 658.8342 Z2M2 (Browse shelf) | Available | 13734 |
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