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1.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

2.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

3.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

4.
Done: the secret deals that are changing our world

by Peretti, Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: London Hodder & Stoughton Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 320 P3D6 (1).

5.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1).

6.
Jobs to be done: a roadmap for customer-centered innovation

by Wunker, Stephen | Wattman, Jessica | Farber, David.

Publisher: New York AMACOM 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.5038 W8J6 (1).

7.
India reloaded inside India's resurgent consumer market

by Sinha, Dheeraj.

Publisher: New Delhi Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S4I6 (1).

8.
A Never before world: tracking the evolution of consumer India

by Bijapurkar, Rama.

Publisher: Gurgaon Penguin Random House India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 330.954 B4N3 (1).

9.
Tools and weapons: the promise and the peril of the digital age

by Smith, Brad | Browne, Carol Ann.

Publisher: London Hodder & Stroughton Ltd. 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 303.483 S6T6 (1).

10.
Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

11.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

12.
Marketing analytics statistical tools for marketing and consumer behavior using SPSS

by Marcos, Jose | Mesquita, Carvalho De | Kostelijk, Erik.

Publisher: Oxon, UK Routledge / Taylor & Francis 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

13.
Consumer behaviour: applications in marketing

by East, Robert | Singh, Jaywant | Wright, Malcolm | Vanhuele, Marc.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 E2C6 (1).

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