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1.
Maeketing of handicrafts a study of consumer behaviour / Rao, B Rama Krishna.

by Rao, B Rama Krishna.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Consumer ethnocentrism CETSCALE validation and measurement of extent / Bawa, Anupa

by Bawa, Anupam.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Knowing what to sell, when, and to whom V. Kumar.

by V. Kumar.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Inside the mind of the Chinese consumer McEwen, William.

by McEwen, William.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Breaking the trade-off between efficiency and service Frei, Frances X.

by Frei, Frances X.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Biotechnology and food safety in China consumers' acceptance or resistance? / Ho, Peter.

by Ho, Peter.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Use of plastic bags factors affecting ecologically oriented behavior in consumer

by Sanghi, Seema.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
A structural equation analysis of the animosity model of for product purchase in Egypt Mostafa, Mohamed M.

by Mostafa, Mohamed M.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Exploring small manufacturing firms' process of accessing ex expertise Viljamma, Anmari.

by Viljamma, Anmari.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
Consumers behaviour and their perception towards the product Shetty, Vijetha.

by Shetty, Vijetha.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
HCL facing the challenge of the laptop market / Mukherjee, Jayd

by Mukherjee, Jaydeep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Consumer behaviour in retailing shopping malls in Vadodara / Pandya, Amit R.

by Pandya, Amit R.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Importance of Consumer Insights for Brand Building by Medical Entrepreneurs

by Mohanty, Ragini N | Shah, Richa | Kumar, Anjali.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Consumer Behaviour for Household Appliances in Ludhiana Kumar, Rajesh.

by Kumar, Rajesh.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Hooked how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1).

16.
The Next economy will you know where your customers are?

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E8N3 (1).

17.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

18.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

19.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

20.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

21.
Consumer Behaviour Concept and Applications

by Loudon, David L | Bitta, Albert J Della.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

22.
Rural retailing in India

by Yadav, Naresh Kumar | Singh, Awadhesh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1).

23.
The Indian consumer

by The Economic times.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Bennet and Coleman 2005; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

24.
Marketing metaphoria what deep metaphors reveal about the minds of consumers

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 Z2M2 (1).

25.
Consumer behaviour text and cases

by Batra, Satish K | Kazmi, S H H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2C6 (1).

26.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

27.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

28.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

29.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

30.
Business inside out capturing millions of brand loyal gay consumers

by Witeck, Robert | Comes, Wesley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W5B8 (1).

31.
CS-foundationBusiness economics

by Kedia, Sangeet | Bhatia, Puneet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T2 (1).

32.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

33.
Rural Marketing

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2002Availability: Items available for loan: GuwahatiCall number: 658.8 VEL (1).

34.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

35.
Consumer behaviour: applications in marketing

by East, Robert | Singh, Jaywant | Wright, Malcolm | Vanhuele, Marc.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 E2C6 (1).

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