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	1.	No cover image available Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi. by Sivramkrishna, Sashi. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	2.	Nudge: improving decisions about health, wealth and happiness by Thaler, Richard H \| Sunstein, Cass R. Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1). Place hold Add to cart (remove)