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1.
Sales yes, service no Misra, V. K.

by Misra, V. K.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
The non-durable consumption expenditure decision-making proc lessons from the Australian experience Tolar, Martin. M. Hyland Paul.

by Tolar, Martin. M. Hyland Paul.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
India an d China emerging giants in the global economy: a co outlook Javalgi, Rajsekhar G. Talluri.

by Javalgi, Rajsekhar G. Talluri.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Market and the rural consumer Misra, Suresh.

by Misra, Suresh.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
HCL facing the challenge of the laptop market / Mukherjee, Jayd

by Mukherjee, Jaydeep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

7.
Super marketwala secrets to winning consumer India

by Mall, Damodar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gurgaon Random House Publishers India Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 M2S8 (1).

8.
Business environment

by Riley, Pippa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 338.542 R4B8 (1).

9.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

10.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

11.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

12.
Marketing strategy

by Mishra, Anil | Mishra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1).

13.
Guide to Indian markets

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Matrix Publishers 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.6 G8 (1).

14.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

15.
Strategic marketing

by Nag, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2S8 (1).

16.
India reloaded inside India's resurgent consumer market

by Sinha, Dheeraj.

Publisher: New Delhi Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S4I6 (1).

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