Bottom of the pyramid marketing: making, shaping and developing BOP market
By: Singh, Ramendra (Ed.)
Publisher: Bingley, UK Emerald Publishing 2019Description: xiv,219p.incl.index HBISBN: 9781787145566Subject(s): Marketing | Market Segmentation | Branding | Low-income Consumers | Low Income Consumers | BOP | Bottom of thr Pyramid | Marketing ManagementDDC classification: 658.8 B6Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | Books | 658.8 B6 (Browse shelf) | Available | 27520 |
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