Bottom of the pyramid marketing: making, shaping and developing BOP market

By: Singh, Ramendra (Ed.)
Publisher: Bingley, UK Emerald Publishing 2019Description: xiv,219p.incl.index HBISBN: 9781787145566Subject(s): Marketing | Market Segmentation | Branding | Low-income Consumers | Low Income Consumers | BOP | Bottom of thr Pyramid | Marketing ManagementDDC classification: 658.8 B6
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Books Books Ahmedabad (HO)
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Books 658.8 B6 (Browse shelf) Available 27520

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